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StoryPoint Group has been recognized by Eldercare Review Magazine as “Top 10 Memory Care Services Companies - 2024,” based on our proprietary methodology, reflecting its position in the industry, and is also named among “,” reflecting its broader leadership. This profile has been developed by the Eldercare Review research and editorial team based on insights from an interview with Kelly Moran, Director of Aging and Dementia Services.
Kelly Moran, Director of Aging and Dementia ServicesStoryPoint Group is a leader in the senior living industry, known for setting standards with its productive programs and commitment to resident well-being.
With communities operating across the United States, it serves over 6,000 seniors in Illinois, Indiana, Iowa, Kentucky, Massachusetts, Michigan, Ohio, Tennessee, and Wisconsin. Each community offers unique senior living options with select locations offering 55 plus active adult living, independent living, enhanced living, assisted living, memory care and skilled nursing options.
Central to StoryPoint Group philosophy is the idea that ‘memory is an outpost of stability in the shifting sands of our time.’ This belief shapes StoryPoint Group’s memory care neighborhoods, transforming them from facilities into vibrant, nurturing communities. Here, every detail is crafted to enhance the lives of residents with cognitive impairments.
The multifaceted approach of the memory care program is designed to provide comprehensive support for individuals facing cognitive challenges. The specialized staff undergo rigorous training, equipping them with advanced skills and fostering empathetic understanding to address the unique needs of residents. This training is pivotal in ensuring that each resident receives personalized attention, mirroring the care and precision of a gardener nurturing each plant in a garden.
The commitment extends to a diverse range of therapeutic activities curated specifically for the well-being of the residents. These activities go beyond conventional approaches and include engaging sessions such as music therapy and art sessions, carefully tailored to stimulate cognitive function and emotional well-being.
Innovation is also evident in StoryPoint Group’s thoughtful design of its communities, specifically tailored to enhance the safety and comfort of its residents. Wider hallways are a key feature, promoting more effortless mobility and reducing the risk of falls. Large windows allow ample daylight to flood the spaces, creating a bright and welcoming environment while minimizing shadows that can be challenging for those with lower vision. In addition, strategically placed handrails offer support and stability, demonstrating StoryPoint Group’s commitment to blending practical design with the residents’ needs.
Beyond memory care, StoryPoint Group’s commitment to senior well-being extends to those living independently within the community. It provides various resources and support services, from wellness programs to community engagement activities, helping seniors maintain their independence and thrive.
Innovative Approach for Engagement on the Journey of Dementia
“Drawing from over three decades of experience in aging and memory care as well as my journey with my mother’s Alzheimer’s, I have learned the profound impact of understanding and providing compassion to those in senior care. My goal is to enrich services for seniors and their families ensuring every individual’s story is valued in their care journey,” says Kelly Moran, Director of Aging and Dementia Services.
My goal is to enrich services for seniors and their families, ensuring every individual’s story is valued in their care journey
StoryPoint Group (StoryPoint Group) exemplifies an innovative spirit in memory care, notably with the ‘Nourish Connection Points’ program. This initiative, spearheaded by professionals, undergoes continuous policy reviews to uphold StoryPoint Group’s mission as industry leaders.
A standout feature is the ‘Revivify’ program, where residents receive scented oil-infused warm washcloths before meals, enhancing appetite and creating a calming atmosphere. StoryPoint Group’s groundbreaking use of red dishware in dining areas, based on studies showing a 25 percent increase in food intake, reflects their attention to subtle aspects of resident care.
Ensuring 24/7 access to nutritious snack bars in each community empowers residents to self-direct their eating habits. This approach, coupled with family-style dining and staff engagement, fosters a homey atmosphere. StoryPoint Group’s commitment extends to the “Resident Connection Points” program, where personalized engagement and age-appropriate installations create a vibrant and stimulating environment, enhancing residents’ overall well-being.
“Everything we do — from meaningful life enrichment programming to award-winning culinary experiences, expert wellness services, dedicated maintenance-team, and more — is to turn their everyday moments into opportunities for residents to shine. And when families know they’re loved one is truly cared for, we offer them peace of mind,” says Moran.
Empowering Staff and Celebrating Individuality
Recognizing that quality elderly care hinges on a well-supported staff, StoryPoint Group implements ‘Employee connection points.’ This prioritizes staff well-being through educational sessions and physical and social activities to prevent burnout and maintain a healthy work-life balance. StoryPoint Group understands that cared-for staff directly translates into high-quality resident care.
StoryPoint Group’s guiding principle, “We Can’t Wait to Learn What Makes You, You,” emphasizes the importance of understanding individual needs, preferences, and histories. Its person-centered approach ensures that residents receive care tailored to honor their identity and journey. StoryPoint Group promises to cherish and nurture the individuality that makes each resident unique, fostering a community where every story is valued, and every person is respected.
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