Sunbound

When Manny Cominsky’s grandparents made the emotional transition to a senior living community, he witnessed firsthand the challenges families face. The process was filled with uncertainty, hope, and an overwhelming desire to ensure his loved ones received compassionate and dignified care. This deeply personal experience left a lasting impression on him, sparking a commitment to help others navigate this journey with greater ease and confidence.

Later, when a friend’s parents experienced similar challenges, he was prompted to spend time with an assisted living and nursing home facility in upstate New York that his family had helped found and still sits on the Board of Directors. Manny observed the operational struggles that providers face daily. Outdated, manual accounts receivable (AR) processes, still reliant on pen and paper, slowed efficiency and diverted attention from what truly mattered—caring for residents. Further, families lack the tools to understand the complexity of senior living bills and make payments with the flexibility they want.

Driven by his firsthand understanding of both the emotional and logistical challenges of senior living, Manny envisioned a better way. His work is grounded in the belief that families should feel confident their loved ones are well cared for and that providers should have the tools to focus on delivering exceptional care. What began as a personal mission evolved into a passion for transforming senior living operations to benefit families and caregivers alike.

“I realized senior living payments are much more emotional than other types of payments—they’re not just a healthcare service fee. Families entrust the care of their loved ones to these communities, both financially and emotionally,” says Cominsky, founder and CEO of Sunbound, a forward-thinking fintech company that improves cash flow for senior living facilities.
Because senior living communities are expensive, and residents live there 24/7, families are often concerned about how payments are managed and whether their loved ones receive the care they deserve. These experiences motivated Cominsky to create a solution that could bring greater efficiency and ease to senior living providers, allowing them to focus more on delivering compassionate care. This vision led to the founding of Sunbound, whose mission is simple: to help providers focus on what truly matters—delivering high-quality, compassionate care—by streamlining financial processes that often get in the way.

Established on Personal and Professional Experience

Sunbound leverages Manny’s personal and professional experience to provide a suite of innovative financial tools designed to streamline complex AR processes, reduce administrative burdens, and address the pain points of both senior living operators and families navigating this intricate ecosystem.

Automating and Optimizing AR Processes

Sunbound’s solution automates billing functions, improves communication with resident families, and ensures timely payments. Automation reduces billing errors, speeds up collections, decreases bad debt, and promotes more predictable cash flow, increasing cash flow velocity. Sunbound not only streamlines the payment and billing process but also optimizes it for maximum efficiency.

Its team conducts additional quality assurance checks to ensure billing accuracy, preventing undercharging and overcharging. They also manage automated outreach for late, slow, and failed payments while addressing families’ basic payment and billing inquiries. This enhances the overall experience for both families and community staff.

By optimizing these processes, community staff can focus on resident engagement, recruitment, and other value-added tasks rather than payment follow-up. Sunbound also provides reporting tools and financing solutions that give operators timely, actionable insights into financial trends, empowering them to make informed decisions that improve cash flow. For families, the platform offers transparency into billing, allowing them to understand charges and ensure accuracy. This focus on flexibility and transparency fosters trust and enables senior living facilities to reinvest in key areas such as resident care, sales and marketing, and staff recruitment.

“By choosing Sunbound to automate AR and billing responsibilities, operators gain a partner dedicated to simplifying financial operations and optimizing cash flow—essential for long-term sustainability, quality resident care, and a positive family experience,” says Cominsky.

Purpose-Built for Senior Living Communities

Sunbound’s approach goes beyond handling transactions. Its finance software is purpose-built to enhance the resident experience and improve operational efficiency. Unlike standard payment platforms, which often lack the specialized features required for senior living, Sunbound’s platform is designed to address the unique challenges of this industry.

With a user-friendly interface and flexible payment options, the platform meets the needs of residents and their families, ensuring transparency and trust. For operators, it optimizes billing and payment processes and alleviates administrative burdens on staff, who often juggle complex billing cycles for private-pay and Medicaid-funded residents.

From an implementation perspective, Sunbound integrates seamlessly with existing billing, ERP, and EHR systems, eliminating the need to replace current infrastructure. The platform is compatible with all major billing systems used in senior living, and integration typically takes a few weeks to a couple of months, depending on customization needs.

Sunbound’s team takes a proactive approach to customer research, engaging regularly with families, communities, and corporate finance teams to ensure its products meet their needs. Active communication with clients supports the development of targeted solutions and the company’s long-term success.

Real-World Impact

A testament to Sunbound’s effectiveness is its partnership with Bickford Senior Living. Bickford struggled with late payments, cash flow issues, and highly manual AR processes, which led to bad debt and billing inaccuracies. These challenges damaged family trust in their payment system despite the increased effort at both the corporate and community levels.

Sunbound stepped in, achieving remarkable results. The on-time payment rate increased from 75 percent to 95 percent, the number of check payers dropped from 60 percent to just 4 percent, and billing accuracy improved by 10 percent. Corporate and community staff also saved more than three business days per month, allowing them to focus on higher-value tasks.

A Partner in Financial Transformation

Sunbound continues to help senior living communities improve cash flow and operations through tailored financing solutions. Its comprehensive suite of services addresses the complexities of the senior living financial landscape, empowering providers to meet their financial and operational goals while delivering compassionate care.