We Care

A few years ago, Diego Petracchi was searching for an ideal assisted living facility for his mother in Buenos Aires. During this search, he was struck by the lack of options that combined top-notch service with modern, comforting environments. This realization inspired a vision— to build a place that provides top-level medical assistance, warm and comprehensive care, and rehabilitation services, all while creating a homely feeling for elders.

Petracchi soon created We Care, which today has evolved into an elder care home that delivers warm care, assistance, and standard amenities along with a homely feeling for the individual residents, just as he wanted for his mother.

“Our compassion, professionalism, and state-of-the-art facility are what make many feel they are home,” says Petracchi, co-founder and CEO of We Care.

Born out of a deeply personal experience, Petracchi has taken offering assisted living services to heart and has been helping many continue enjoying every moment of their new path in life. We Care has touched the lives of countless seniors over the years. The personal story of one resident, Eda, exemplifies the real impact of its services.

Eda had returned to Argentina with memories of her late husband and remarkable professional milestones after spending 50 years in the U.S. She moved into a splendid house in the suburbs of Buenos Aires, where one of her children lived part of the year. Yet, the place felt empty to live alone. Eda was 88 and vibrant, but just domestic staff company couldn’t keep her away from the loneliness eating at her. She craved companionship and a community where she could share her vibrant spirit instead of living in solitude, surrounded only by memories and silence.

Ultimately, she found her permanent residence at We Care. Today, what Eda values the most is sharing social life with likeminded people and participating in the daily activities that We Care offers. She no longer feels lonely and actively engages in all the activities planned in the weekly schedule.

So why did she choose We Care?

A key strength of We Care is the presence of Dr. José Ricardo Jauregui, medical director, on board. Also being the president of the International Association of Gerontology and Geriatrics (IAGG), Jauregui brings vast experience and international recognition to the team. His involvement reinforces the pillars of care. This expertise is a significant reason why many residents are drawn to the welcoming atmosphere of We Care, where professional expertise blends seamlessly with genuine care and attention.

It’s a perfect fit for those seeking a supportive and engaging community. This kind of care becomes highly necessary as the need for assistance with daily activities becomes apparent as elders age, a need often unrecognized until the moment arises. We Care strives to ease this transition by creating an environment that feels like home. Its empathetic staff is dedicated to providing personalized care that respects each individual’s dignity and needs. Families visiting We Care can rest easy, knowing that their loved ones are in a place where they receive not just care, but genuine attention and respect. This reassurance helps to alleviate their concerns as they see firsthand the commitment to treating residents with the same love and dedication they would receive from their own families.

We Care’s coordinated team of experts, including nurses, chefs, and therapists, is what makes the mission successful. Their human values like empathy, compassion, and professionalism create an inviting environment for residents and their family and friends. For example, the company has quality amenities in place, like a restaurant that fosters a sense of well-being. Its technology enhances autonomy and engagement, from room automation to innovative rehabilitation tools. Yet, the true essence lies in the right balance of human touch, like an in-house popular beauty salon, where residents enjoy pampering from professionals specialized in elderly care.

This blend of care, comfort, expertise, and innovation defines the exceptional experience at We Care. This has brought much positive feedback from residents and their families, strengthening the company’s deep commitment to quality elder care. However, it recognizes that there is always room for improvement. It actively seeks and values constructive feedback to continuously improve its services and refine facilities. Its dedication to evolving and growing assures that it can better serve the community.

Rodolfo is an example of determination and recovery at We Care. When he arrived, he was on a stretcher, unable to move, and lacking strength. Through months of consistent gym attendance and following the exercises prescribed by the medical team and physiotherapists, he regained his independence. Today, Rodolfo enjoys strengthening his body at the gym and has chosen to make We Care his permanent home, inviting his wife to join him in this new chapter of their lives.

Petracchi, as the founder, continues to envision We Care as a catalyst for change within the elder care industry, setting new standards of excellence. He aspires to redefine the narrative surrounding assisted living by bridging the gap between demand and supply and promoting a culture of understanding and compassion. Ultimately, the goal is to build the most comprehensive network of services in care and attention for older adults, guided by human warmth, professionalism, and architectural quality.